The o2o form of door and window e-commerce needs t

2022-07-22
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With the advent of Internet e-commerce, e-commerce has gradually become one of the important development strategies of door and window enterprises. Now, door and window enterprises are transforming to the Internet more and more frequently. However, looking at the current door and window industry, there is no completely mature method to lead the development of "Internet" doors and windows. In order to give full play to the advantages of "Internet", how should door and window enterprises adjust their development strategies

to give full play to the advantages of the Internet, we should focus on the cultivation of "Internet" ideas.

compared with the changes in the taxi profession in recent years, insiders said: "the taxi profession has changed, that is, we have used the Internet perspective to examine its business methods, management methods, and operation methods. We also need such ideas". In fact, for door and window enterprises, the importance of the Internet is not in methods, but in Internet thinking. Entrepreneurs should establish Internet thinking in their minds so that their talents will not be screened by the times

at present, the innovation planning ability of China's door and window enterprises is poor. Compared with foreign countries, China's innovation ability is only in their primary stage. Planning ability is also poor. Many plans need to learn from foreign brands. Due to the weak original planning, enterprises are more engaged in price wars, which are generally low-end competitions. In the future, enterprises that win with low-end price competition in the early stage will kill themselves if they continue to follow the follow-up transformation and do not change in time. Some door and window enterprises with long-term vision rely on the Internet idea to complete steady expansion. With the change of shopping malls, enterprises will correspondingly invest in some development planning, use new planning materials, and quality control. Such enterprises will live longer

online and offline integration, o2o method needs to form a closed cycle

with the rapid development of the network, o2o development into another method, reverse o2o, that is, offline to online, the primary center is to use offline information display channels (including QR codes, etc.) and various offline implementation activities to guide users to online. Then it may be reversed from online to offline to promote offline sales. The door and window profession also needs this method to integrate the internal resources of the enterprise and integrate the store and decoration more closely. Due to the experience of products, the e-commerce of door and window products is relatively difficult to carry out compared with other e-commerce. Therefore, Internet e-commerce can be carried out first, forming a closed cycle and gradually pulling into products

pay attention to experiential marketing and complete the sharing of big data resources

analysts believe that the characteristics of doors and windows are that they involve a large amount of consumption, there are many after-sales problems, and there is no consistent standard. The most important thing is that the sense of experience of door and window planning is very important, and this kind of experience cannot be provided by the Internet. Enhance the experience, which is also the problem that the future professional innovation needs to pay special attention to

in the next three to five years, some small enterprises will close down, and the increase of shopping malls will be slow, but it will not decline significantly. With regard to future innovation, door and window enterprises should gather to occupy the market share through various innovative marketing methods, such as entertainment marketing, online advertising, the use of new media, open up the industrial chain, complete resource sharing, and establish unique big data together. Connect with external data to prepare for big data marketing and cloud marketing

as we all know, Internet + is the general trend. In this wave, door and window enterprises can give full play to their greatest advantages as long as they adjust their development strategies according to their actual situation. Together, as long as enterprises truly create real value for users and provide users with the best products, they can get economic benefits and complete their own prosperity and upgrading

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